As the 2016 year comes to an end, it is important to talk about the future trend that can have an impact on an organization’s digital strategy. I think all of the active digital users noticed that nearly every social media introduced the ability for the live streaming: Youtube, Facebook, Twitter, and Instagram.
As you could already guess, I am talking about the Live video streaming trend that already became popular among digital users. Not to mention that “behind the scenes” live streaming is very popular among the online audience, as users like to get exclusive content and be the first ones to see it. In the recent years, live streaming has beaten video on demand (VOD) in per play viewing time:
Why Is It Happening?
One of the reasons why live streaming became so popular in the recent years is the increasing usage of the smartphones. There is a great article by Business of Apps that includes graphs showing desktop versus mobile usage. We are always on-the-go, having no time to sit and watch TV. However, with the smartphone in a pocket, all of your favourite shows or events are in your palm.
Better quality smartphone cameras combined with higher 4G (LTE) Internet connection is another reason why live streaming is becoming popular every month. We all remember the times when the highest quality available was 360p, which was not appealing to watch. As for now, watching live streams on smartphones gives you a good 720p quality lag free. We can expect that video streaming services will introduce 1080p quality streams in the nearest future.
What is more, social media users are interested in the real-time content, giving them an ability to step into the place they have never been to, like behind the scenes or private event. This year’s Presidential debate was streamed live for the first time and drown an attention of millions of viewers. When watching a live stream, users can share their emotions with Likes and also talk to other viewers using chat section.
Hold Your Hand On Pulse
In our fast moving world, we have to think in advance for organizations to be successful. Live streaming potential is something that is not yet fully discovered. However, the possibilities are endless. Live videos can be used to show off the company’s culture; build awareness around new product release; give live coverage of the event; host Q&A session with your audience.
While live streaming is not yet the number one content users are looking for, there is time to think of how live videos can be used by organizations. Companies need to research what people prefer to watch live: either unboxing of a brand new product or a simple Q&A session with company’s representative.
Time to choose what tools to use to reach your target market. It depends on what platform your audience uses. In my opinion, the best choice is Facebook with more than 1.7 billion users and its Facebook Live. With Facebook, you will be able to reach more users with the help of your current followers. If your content worth watching, there is no doubt that people will share your live stream with their friends.
Live streaming is something that people love to watch every day. The problem is with the lack of content coming from the big brands. It is all matter of time. I am sure brands will recognize what live content to produce, and our whole newsfeed will be occupied with the live videos.
How to be successful in live streaming?