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Month: October 2016

VIDEO: SWOT and Situation Analysis | Articles review

VIDEO: SWOT and Situation Analysis | Articles review

Welcome to my first video blog! Today we will describe SWOT and Situation Analysis and talk about errors and inaccuracies of two pieces of online content describing these two strategy models.

I will be looking at an article on Small Business website that explains what is Situation analysis is and an infographic where SWOT is described.

 

 

Sources:

A Situational Analysis of a Strategic Marketing Plan article by Kristie Lorette

SWOT ANALYSIS infographics by Dominic Reigns

VK.com as a platform for business

VK.com as a platform for business

VK is a social media platform that is very popular in Russia, Ukraine, and Belarus. Millions of people visit VK every day to spend their spare time. But how can international businesses use this platform to promote products and services? In my SlideShare presentation, I will give general information about VK and what are the benefits for companies to use VK as a platform for business.


Resources used in the presentation:
Image Composition – Social Media posts for APPLE

Image Composition – Social Media posts for APPLE

In today’s blog post I will suggest three pictures for Apple’s social media to post, including slogans for each. I will try to hold to company’s theme and image. All of the pictures will be taken using iPhone 6 camera, and some filters will be applied.

Processed with VSCO with g3 preset

Best Pair Ever. Now wireless

As Apple has purchased Beats by Dr.Dre and recently released new wireless Beats Studio, I was trying to show that iPhone together with Beats creates unforgettable music experience as well as incredibly comfort having no wires. The image was taken outside as I wanted to show that having wireless headphones make you absolutely free and without any limits. It is noticeable that the picture’s focus is on the iPhone and “b” logo is blurred. However, you still can understand not only what headphone’s brand the person is wearing but what phone he is using.

The image was processed with VSCO with g3 preset, as it was quite sunny weather and attention could be diverted to the background. With this filter, the background became darker, whereas iPhone and headphones are now more noticeable. When thinking about composition techniques, I decided to use focus to highlight the product. Moreover, a person’s hand is driving us from headphones to the phone.

Processed with VSCO with c1 preset

Take it anywhere

Apple is very concerned about their products being lightweight, having long life battery and including different apps for different situations. The primary target market for Mac is either students or people who require traveling a lot doing their work on the go. In our case, we have a student preparing assignment in the library sitting between the shelves. He does not require a power socket to study as he is sure the battery will not die soon. He is also using built-in apps to write down his thoughts.

This picture was processed with VSCO with c1 preset, to darken everything around a Macbook and make a laptop more noticeable. Moreover, with the framing composition technique this filter strengthen the drama and isolation of the image.

Processed with VSCO with x1 preset

The whole calendar is in your pocket

Apple is trying to make its products tiny but powerful regarding possibilities – iPhone is not an exception. With this picture, I was trying to show that one of the iPhones useful features is a calendar with notifications. Why take a notebook with you when iPhone can be much helpful and much more comfortable? If it is required to add a new alert for any event – just a couple of taps will solve the problem. With the notebook under the iPhone, I wanted to show the differences in sizes.

The image was processed with VSCO with x1 preset to make in black and white. With the help of this filter, my shot got a calm and soothing atmosphere. It’s also helped to emphasize the most important parts of the picture: iPhone and calendar.