Thank you for joining me on this interesting topic. Today I would like to talk with you about visual communications, especially images and how they make you feel when you see them. We will be having two examples of the image from Facebook: Nike and Rogers.
Rogers has a great presence on Social Media with good frequency of content posting, including images, videos and GIFs. The reason why I decided to pick this picture is that the World Hockey Cup is being held in Toronto.
Looking at this picture for the first time gives you a feeling of the audience support and makes you feel as a part of it. Moreover, immediate call-to-action can be seen on the both sides of the image: for English speakers on the right and for the French speakers on the left side with the separate #hashtag as well. This image not only gives you emotions but also makes you share yours with everybody on Social Media. Despite country and background difference people are supporting the same team. By posting this picture Rogers wants to tell the audience that sport and the same interests unite people.
Talking about Nike, their image is also about sport – football. However, this is not about the audience but football players themselves. With this photo shot, you can feel the emotions that players experiencing. It seems like they scored a goal, isn’t it? At first sight you can be sure that they are really excited and happy about their results.
Paying attention to the slogan of the image (Unlimited Together) is a big deal here, in my opinion. It can be rephrased as: Join the Nike generation (by buying its products) and break the borders. It can be confidently said that this image elicits an action